We are all accustomed to paying tribute to the valuable work of our NHS staff but unfortunately our care and support workers do not always get the public recognition they so rightly deserve.
There has never been a time when our frontline workforce has demonstrated such extraordinary dedication, compassion and selflessness, coming together in the face of unparalleled adversity.
Be it in a care home or community care setting, we are seeing incredible individuals and teams going above and beyond to ensure old and vulnerable people in our society still receive care and support during the coronavirus COVID-19 crisis.
Our unsung heroes are playing a crucial role in supporting the Department of Health and Social Care with containment and management of the virus for old and vulnerable people.
That is why we want to give the sector, and more importantly the wider public, the opportunity to say thank you to social care and support.